Key Tech
The Top 10 Search Engines, Ranked by Popularity
1. Google
With over 85% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic.
The large traffic potential makes Google a viable option when aiming to capture organic or paid search. The downside, of course, is almost everyone is competing for the same traffic.
Also keep in mind Google’s algorithm, like featured snippets, aims to fulfill users’ needs directly on Google, so they don’t need to click any links. These features, and Google’s popularity, might make it hard for you to capture the website traffic you want.
2. Bing
Bing, Google’s biggest contender, rakes in 7% of U.S. searches desktop searches but only 1...
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